A hydrating purple shampoo designed to brighten, tone, and strengthen blonde, gray, or highlighted hair.

Benefits:
- Neutralizes unwanted brassiness and yellow tones for brighter hair.
- Strengthens hair and helps repair damage.
- Hydrates and softens hair for a silky, manageable finish.

Main Ingredients & Their Benefits:
- Violet Toning Agents: Neutralize brassy and yellow tones to enhance brightness.
- Coconut Oil-Derived Surfactants: Gently cleanse while leaving hair and scalp hydrated.
- Bis-Aminopropyl Diglycol Dimaleate: Helps protect hair structure and reduce breakage.
- Guar Hydroxypropyltrimonium Chloride: Improves hair softness, smoothness, and manageability.

Precautions:
- Avoid contact with the eyes. Rinse immediately if contact occurs.
- Keep out of reach of children.

Side Effects:
- May cause mild scalp irritation in sensitive individuals.
- Hair may temporarily appear slightly tinted if left on longer than recommended.