K18 Triple Bright Oxidation Defense Purple Shampoo 125ml

K18 Triple Bright Oxidation Defense Purple Shampoo 125ml is a triple-action purple shampoo designed to neutralize unwanted yellow and brassy tones in blonde, highlighted, and lightened hair. Powered by K18 Triple-Action Technology, its foaming formula helps remove metals and minerals from hard water, correct existing brassiness, and defend against future discoloration for brighter, longer-lasting blonde hair.

Benefits:
- Neutralizes unwanted yellow and brassy tones without leaving purple stains or overtoning when used as directed.
- Helps remove brass-causing metals and minerals from hard water.
- Helps prevent metals and minerals from reattaching to hair during washing.
- Removes up to 3 months of hard-water-related brassiness in one wash, according to K18's testing.
- Helps restore and even out the appearance of highlighted and lightened hair tones.
- Features an easy-to-apply, non-staining foam formula.
- Suitable for all hair types and textures.

Main Ingredients & Their Benefits:
- Trisodium Dicarboxymethyl Alaninate: A chelating ingredient that helps remove metal and mineral buildup from hair.
- Sodium Phytate: Helps bind metal ions and reduce mineral buildup associated with brassiness.
- Acid Violet 43: A violet pigment that helps neutralize unwanted yellow tones in blonde and lightened hair.
- Polyquaternium-77: A conditioning polymer that helps improve hair manageability and supports a protective coating on the hair.
- Glycerin: Helps retain moisture and maintain hair softness.

Precautions:
- For external use only.
- Avoid contact with eyes. Rinse thoroughly with water if contact occurs.
- Do not exceed the recommended application time.
- Discontinue use if irritation occurs.
- Keep out of reach of children.

- Apply 2–3 pumps of foam shampoo to wet hair.
- Distribute evenly and massage into a lather from roots to ends.
- Leave on for 1–3 minutes maximum.
- Rinse thoroughly with water.
- Use up to once weekly.