A color-enhancing purple shampoo that instantly neutralizes brassy yellow and orange tones while nourishing color-treated hair with each wash.Benefits:- Neutralizes unwanted brassiness for brighter blonde, grey, or highlighted hair.- Restores vibrancy and tone with a single use.- Nourishes and protects hair with a gentle formula containing UV filter.- Suitable for all color-treated hair types—blonde, silver, and brunette highlights.Main ingredients and their benefits:- Acid Violet 43: intense purple pigment that counteracts warm, brassy undertones.- Salicylic Acid: exfoliates and smooths scalp, supporting healthy, shiny hair.- Amodimethicone: silicone conditioner that softens and protects hair cuticle.- UV Filter (Benzophenone-4): helps maintain color integrity by protecting against sun damage.- Polyquaternium-7 & 10: improve combability and provide light conditioning.Precautions:- For external use only, avoid contact with eyes. Rinse immediately if contact occurs.- Use gloves during application to prevent staining on hands.- Keep out of reach of children.Side Effects:- Occasional mild scalp sensitivity or tingling due to salicylic acid.- Overuse may dry hair, use once weekly and follow with conditioner.

- Wet hair thoroughly and apply an even amount of shampoo.
- Gently massage into scalp and hair, leave on for 1–3 minutes. For highlighted brunette hair, leave for up to 5 minutes.
- Rinse, then use Purple Conditioner for best results.
- Use once a week or when frizziness appears, alternate with regular color-protect shampoo.

• Hair cleansing

Aqua / Water, Sodium Laureth Sulfate, Coco‑Betaine, Glycol Distearate, Cocamide MIPA, CI 60730 / Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth‑6, Iris Florentina Root Extract, Polyquaternium‑7, Polyquaternium‑10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Benzophenone‑4, Amodimethicone, Alpha‑Isomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Butylene Glycol, Coumarin, Hexylene Glycol, Amyl Cinnamal, Parfum / Fragrance