The new chapter of the Gucci Guilty fragrance line opens in early 2019 with the new Gucci Guilty Pour Femme Eau de Parfum edition and the new advertising campaign featuring singer La Del Rey and actor Jared Leto. The campaign is shot by Glen Luchford under the editorial of the creative director of the house Alessandro Michele, also featuring a cameo of rock star Courtney Love. The campaign is “Visiting iconic Hollywood landmarks and quintessential American places.”

"The new chapter of Gucci Guilty sigture fragrances revels in the notion of women who are truly liberated. A modern declaration of self-expression and fearlessness burns brightly in the new powerful statement #ForeverGuilty. Blended for the new revolution, the Gucci Guilty pour femme scent is reborn..."

The oriental-floral composition carries the richness and nobility of the origil Eau de Toilette from 2010.

Top notes: mandora, tural pink pepper, tural bergamot
Heart: lilac, geranium oil, rose, violet
Base: patchouli oils (Patchouli Coeur and Patchouli oil Micro-Distillation), amber